Three organizations have partnered to host a series of free marketing workshops for small Black- and minority-owned businesses in Buffalo, New York. Buffalo Urban League Young Professionals, Community Action Organization of WNY and Dixon Schwabl will host Black Businesses Matter workshops beginning the week of Oct. 5. This informative and inspirational marketing series is designed specifically for small, minority-owned businesses and entrepreneurs in Greater Buffalo to help attendees increase exposure for their businesses through low-cost, effective marketing and advertising techniques while addressing the issues of diversity and equity in the Buffalo business market.
“The Black Businesses Matter marketing series was established to address the inequities in opportunities for minority-owned businesses that have crippled their growth for decades,” said Catherine Roberts, senior vice president of program administration at Community Action Organization of Western NY. “Unfortunately, the impact of COVID-19 has exacerbated these disparities and, according to Forbes magazine, nearly 41% of Black businesses are now closed due to the pandemic. This workshop series is a call to action to help minority-owned businesses remain viable, profitable and sustainable by enhancing their branding and marketing skills to better promote, compete and succeed both during and after the COVID-19 pandemic.”
The series is designed for Black- and minority small business owners looking to increase business — from those just starting out to seasoned entrepreneurs and any Buffalo professional interested in learning marketing, advertising and public relations technologies that are affordable and efficient.
Black and minority small-business owners, their team members and supporters interested in registering for the Black Businesses Matter workshops can visit www.blackbusinessworkshops.com. All workshops are free to attend.
Workshop 1: Wednesday, Oct. 7 — Marketing Basics for Small Businesses
Workshop 2: Wednesday, Oct. 14 — Establishing Your Online Presence
Workshop 3: Wednesday, Oct. 21 —
Telling Your Story, Part 1: The Power of Great Visuals
Workshop 4: Wednesday, Oct. 28 —
Telling Your Story, Part 2: Techniques to Garner Earned Media
Workshop 5: Wednesday, Nov. 4 — Paid Media and Email Marketing
Workshop 6: Wednesday, Nov. 11 — Financing, Logistics and Scalability:
Getting the Money You Need to Succeed