Jennifer J. Parker of Jackson Parker Communications
Buffalo transplant Jennifer J. Parker is the founder and owner of Jackson Parker Communications, an Innovative PR and Marketing firm in Buffalo NY. She is the first to tell anyone that although she was born in North Carolina, Buffalo is now her home.
She created The Black Capital Network, a small business consulting company that provides services to support minority business development. Under Parker’s leadership, the Black Capital Network has hosted an annual Economic Empowerment Conference, networking events and a business speaker series featuring national business leaders.
Energized by making things happen with creativity and strategy, in 2008 she developed a public relations firm Jackson Parker Communications ( JPC) that is focused on making sure her clients stand out from the competition. This philosophy has helped her firm grow as a leader in public relations working on high profile and progressive projects in Buffalo.
Jennifer Parker has been successful in creating several campaigns and events that have become brand builders in WNY. The JPC firm has introduced newsworthy and memorable program brands such as Think Big with 43North (encouraging minority and women entrepreneurship), The Pitch Buffalo (a business plan competition for minority and women owned business owners in the Buffalo NY area), I’m a Woman in Charge (Family Planning program targeted to women), Taking Care of You (medical outreach campaign to minority community)
Parker is also responsible for the marketing for the ground breaking events surrounding the launch of Buffalo’s Parkview Apartments, AP Lofts at Larkinville as well as the recent heightened interest and audience engagement in the film The Blackness Project, “It’s important that we deliver the very best work possible for our clients say’s Parker, “ In addition to the focus on quality and innovation when working on projects, I feel it is important to create business opportunities for other minority and women businesses.”
This powerhouse publicist’s drive to raise awareness and community interaction has been successful on all fronts, from bringing a more diverse audience to Canalside, promoting business opportunities for MWBEs, raising awareness through detailed case studies on African Americans in Tech (among other industries) Her dedication to the city of Buffalo and the community has been immeasurable and plays a significant role in the surge of interest surrounding the talents and businesses of local residents in Buffalo and throughout WNY.
Some of her clients include, NY State Agencies, tech startups, healthcare organizations, small & non for profit businesses and local film companies and recently through the firms research they found that daycare owners need a multitude of marketing items to advance their business activity and as part of a CAO initiative to develop brand items for Daycare and Early Childcare providers. JPC developed the Day Care Center Branding Project, that helped develop brands, messaging, websites, and marketing materials for 11 daycare centers in Buffalo. Parker say’s “It is important for every small business owner to develop a unique brand for their business that projects quality and value for potential clients” .
The Jackson Parker team includes a network of graphic designers, photographers. videographers and copy editors. An advocate for providing opportunities to millennials, JPC added Project Manager Dana “Roxie” Harris to the team, a Buffalo native and graduate of Canisius College and Syracuse University New House School of Communications. The firm has also added a social media coordinator to the team and has plans for more digital expansion in 2018.
Jennifer Parker has received several professional and community awards. Community projects have included the development of the Buffalo Book Fair and BUFFALO CITY FORUM, a lunchtime speaker series, in collaboration with Leadership Buffalo and WNED 970 AM.). As Chair of the Communities of Giving Legacy Initiative (CGLI), a fund under the Community Foundation for Greater Buffalo, Parker developed the fund’s signature initiative, “Success Looks Like Me,” a program that provides youth living in low-income communities of color opportunities to interact with local and national leaders of color — thus inspiring youth to believe that they, too, can achieve greatness.
Jennifer Parker is the first female and African American Chairperson of the Buffalo Niagara Convention and Visitors Bureau.” As an entrepreneurial leader, I am motivated by making a difference and connecting community partners and resources to create positive and impactful solutions”, stated Parker.
Visit www.jparkerpr.com to learn more about how her firm can help you. you can also find them on social media IG @jackson.parkerpr or FB @JacksonParkerPr . -L.H.